Ensured Lover Boy is the approaching sixth studio assortment by Canadian rapper Drake. It was reserved to be passed on in January 2021, yet the movement date was postponed. It will be passed on through OVO Sound and Republic Records.
In April 2019, Drake definite at a show that he had started to deal with another assortment. In June 2019, Drake pushed the assortment through Instagram, where he engraved a post with "Assortment mode". On December 10, 2019, Drake displayed at DaBaby's show in Toronto, where he uncovered that he was chipping away at the assortment: "I'ma return to the bunk and try to wrap this assortment up so we can turn up in 2020". In March, during an Instagram live assembling with OVO Mark, he attested that a settled sort of the spilled song "Not Around" would be featured on his drawing nearer album. That very month, during an Instagram live, Matthew Samuels saw two pieces of tunes with Drake during a Verzuz with Hit-Boy. The two pieces were named "I Did" and another piece with Roddy Ricch was named "In The Cut". Drake definitively reported his sixth studio assortment just a short time frame before the presence of Dark Lane Demo Tapes, reserved for release in the mid year of 2020. On another OVOMark live, Drake played two new tunes, one an unreleased track named "Lie To Me" and the other a demo version of his 2020 DJ Khaled joint effort "Greece". On July 29, strong Drake engineer Noel Cadastre uncovered that the assortment is "90% done". On August 14, Drake reported the title of the album.
Transport and progression
On May 1, 2020, Drake shock passed on his mixtape Dark Lane Demo Tapes, which was articulated just a short period of time before its transport. In the mixtape statement shared on Instagram, Drake revealed that his sixth studio assortment, then, at that point untitled, would be passed on at some point all through the pre-summer of 2020. Although the assortment was not passed on that pre-summer, its lead single "Snicker Now Cry Later" including Lil Durk was passed on in August 2020. On October 24, 2020, Drake's 34th birthday celebration festivity, a secret trailer for the assortment was passed on, uncovering that the assortment was to be passed on in January 2021. American football wide authority Odell Beckham Jr. later certified that the assortment would be finished January 1, 2021, which was thusly uncovered by Drake as indicated by web character DJ Akademiks. The secret references fronts of Drake's past assortments and mixtapes: So Far Gone (2009), Take Care (2011), Nothing Was the Same (2013) and Dark Lane Demo Tapes (2020).
Despite the as of late arranged January 2021 transport date, on January 20, 2021, Drake said the assortment "will not be dropping in January" through his Instagram stories yet noted it would regardless be passing on later in the year.
On March 5, 2021, Drake passed on a comprehensive play named Scary Hours 2, a continuation of the 2018 EP, to convey further assumption for the approaching assortment. The EP included three tunes, and included guest appearances from Lil Baby and Rick Ross. The music video for the EP's lead single, "What's Next", appeared around a similar time. All of the three tunes from the EP separately showed up at number one, two and three on the Billboard Hot 100.
On August 14, 2020, Drake passed on the lead single for the assortment, "Snicker Now Cry Later", including American rapper Lil Durk, close by the position music video.